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誰會想到我們的國企大佬-中國郵政，也會跨界開了奶茶店，并起名為“郵氧的茶”。

Who would have thought that China Post, a major state-owned enterprise, would open a milk tea store and call it "Post Oxygen's Tea"?

▼項目一瞥丨再設計空間事務所

項目愿景 | Project Vision

空間氛圍感以及品牌調性的打造
Creation of a sense of space ambience and brand

一家奶茶店是否吸引人，一方面是看奶茶本身的口感，以及奶茶店的品牌調性。更重要的，在于奶茶店本身的設計，無論是門頭設計，還是室內空間設計，對于奶茶店來說，都占有舉足輕重的地位。

設計師就更加著重于空間氛圍感以及品牌調性的打造。在保證功能區的設計的合理性、實用性的前提下，去利用空間展開更多的服務，提高品牌辨識度。

Whether a milk tea store is attractive, on the one hand, is to look at the taste of milk tea itself, as well as the brand tone of the milk tea store. More importantly, the design of the milk tea store itself, whether it is the door design, or interior space design, for the milk tea store, all occupy a pivotal position.

Designers focus more on the sense of space atmosphere and brand tone. Under the premise of ensuring the rationality and practicality of the design of the functional areas, the space is utilized to develop more services and improve brand recognition.

▼效果圖展示丨再設計空間事務所

空間視覺 | Spatial vision

以建筑語言呈現的空間結構感
A sense of spatial structure in the language of architecture

店鋪立面以建筑語言呈現，弱化空間結構感，以突出整個建筑的形體，塑造更有親和力的社區茶飲店，墨綠色的門頭和小房子都在圍繞著郵政的氣息，瞬間情懷涌入心頭，從陳列到擺設再到門口的二八自行車都透露著童年記憶中的感覺。

設計師采用時尚吸睛的“郵政綠”，在店面空間中既強調細節，又能凸顯它的突出性，吸睛的外立面有助于為品牌創造亮點，吸引穿過這條街的顧客的眼球，充滿年輕、充滿活力感，深受年輕顧客的喜愛。


The store fa?ade is presented in architectural language, weakening the sense of spatial structure in order to highlight the shape of the entire building, shaping a more intimate community tea store, the dark green door and the small house are surrounded by the postal atmosphere, the instant sentiment surging into the heart, from the display to the furnishings to the door of the two-eighths bicycle are revealed in childhood memories of the feeling.

The designers used the fashionable and eye-catching
The designer used the fashionable and eye-catching postal green to emphasize the details and highlight its prominence in the store space. The eye-catching fa?ade helps to create a highlight for the brand and attracts the eyes of customers crossing the street, which is full of youthfulness and vitality, and is loved by young customers.


▼效果圖展示丨再設計空間事務所

這家奶茶店以其獨特的設計風格和舒適的環境，為城市人提供了一份寧靜和放松。在這里，你可以暫時忘卻生活中的煩惱，享受一個輕松的下午。趕快來一杯奶茶，感受這里的自然與清新吧！

With its unique design style and cozy environment, this refreshing and natural milk tea store offers city dwellers a sense of peace and relaxation. Here, you can forget the worries of life for a while and enjoy a relaxing afternoon. Hurry up to have a cup of milk tea and feel the nature and freshness here!

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項目名稱丨郵氧的茶

項目地點丨福建福州

項目類型丨餐飲空間

設計單位丨再設計空間事務所