案例簡介 Case description
項目地點位于合肥核心商圈,店鋪林立的環境中跳脫出來,從設計的角度彰顯品牌自身顏值與內涵。為高度契合集合店的品牌調性,設計師在設計上并未做過于網紅的設計內容。內斂、新穎、紋理 、多樣性結構性空間及合理的購物動線,是設計師做的較多的思考。
The project site is located in the core business district of Hefei. It breaks out of the environment with many shops, and shows the brand's own value and connotation from the perspective of design. In order to highly conform to the brand tone of the collection store, the designer did not make too much of the design content of the Internet celebrity in the design. Introverted, novel, texture, diversified structural space and reasonable shopping movement are the designers' thinking.
動態的視覺將上下層的空間,通過內在的序列和秩序,重新排列重組,摒棄原有空間動線,淺色蜿蜒的樓梯,拉伸透視,賦予空間女性姿態、突出品牌內斂的時尚的年輕的以及動態的時空感。交錯的線條元素被切割出抽象的斷續,猶如這個城市的人們在穿著審美上的進展,在形與質之上,延伸、疊加、穿插,模糊的空間邊界無限延伸,突破固有的六面體印象。
Dynamic vision will be the upper and lower levels of the space, through the internal sequence and order, rearrangement, discard the original space dynamic lines, light winding staircases, stretch perspective, give space female posture, highlighting the brand's introverted fashion young and dynamic sense of space-time. Interlaced line elements are cut out of abstract incision, as if the people of this city wear aesthetic progress, in shape and quality above, extend, overlay, intersperse, fuzzy spatial boundaries infinite extension, breaking through the inherent hexagonal impression.
重要性、環境 / IMPORTANCE, ENVIRONMENT
國民經濟水平的提升,隨之而來的是消費觀念的改變,當今社會主力消費人群已趨于年輕化,每一個年輕人都有著對美好生活的向往,以及高品質生活的體驗。年輕人愛說"顏值即正義",這不僅僅是愛美之心人皆有之,也是消費升級帶來的審美"躍升",在空間功能性已經趨同的情況下,注重設計力帶來的視覺沖擊和體驗改善已成為商業空間撞上“顏時代”最好的解決辦法,也是最重要的競爭點。我們空間設計的作用,是最大化輔助和提升產品氛圍及購物體驗的營造,幫助甲方更好的服務用戶。項目地點位于合肥核心商圈,為了符合集合店的品牌調性,我們在設計上并未做過于網紅的設計內容,內斂、新穎、紋理、多樣性、結構性空間及合理的購物動線是我們做的較多的思考。
The improvement of the national economic level, followed by the change of consumption concept, today's social main consumer groups have tended to be younger, every young people have a yearning for a better life, as well as high-quality life experience. Young people love to say "face value is justice", which is not only the heart of beauty, but also the aesthetic "leap" brought about by consumption upgrading, in the case of spatial functionality has converged, focusing on the visual impact and experience improvement brought about by design power has become the best solution for commercial space to hit the "Yan era", but also the most important competition point. Our role in space design is to maximize the auxiliary and enhance the product atmosphere and shopping experience to create, to help Party A better serve users. Project location is located in Hefei core business circle, in order to meet the brand tone of the collection store, we have not done in the design of the design content of net red, introverted, novel, texture, diversity, structural space and reasonable shopping line is what we do more thinking.
對比、紋理 / CONTRAST, TEXTURE
整個場景里的點線面的交錯排列,演化出空間鮮明的虛實和立體姿態,無論是二樓的方盒空間懸浮做法還是一樓地面抽縫和高低層次的有意為之,刻畫出了豐富的細節,也營造出舒展的氛圍。狹長形的空間,我們通過對玻璃、弧形、切口、藝術涂料材質的運用,將自然光源的損耗降到最低,空間的任意角落均能感受到明亮和溫暖。較高的層高里,又將塊面剝離分割出不同材質的交錯形成對比,整個空間一直在延續大顆粒的剝落和金屬感,既沖突又和諧,理性和感性的轉換,形成強烈的視覺對比。
The staggered arrangement of dot-line surfaces throughout the scene, evolving the space of distinct virtual and three-dimensional posture, whether it is the second floor square box space suspension practice or the first floor floor seams and high and low levels of intentional, depicting a wealth of details, but also create a stretching atmosphere. Narrow space, we through the use of glass, arc, cut, art coating materials, the loss of natural light sources to minimize, any corner of the space can feel bright and warm. Higher layer height, but also the block peeling out of different materials staggered contrast, the whole space has been continuing the peeling of large particles and metallic sense, both conflict and harmony, rational and emotional transformation, forming a strong visual contrast.
-Name | 項目名稱-
九度 ? WMNINEDEGREES
-Project name | 項目地址-
中國 ? 合肥
-Spatial properties | 空間屬性-
商業空間
-Area | 項目面積-
220㎡
-Completion time | 完工時間-
2021年5月
-Main case design | 主創設計-
馮方宏
-Design Team | 設計團隊-
周繼林 胡 萍
-Interior design and soft decorationdesign | 室內設計&軟裝設計-
宏約深美空間營造
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