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我的位置：設計本＞精選工裝＞奈玖花藝（武廣店）

奈玖花藝（武廣店）

參考造價：5萬元| 空間：購物空間| 面積：22平米| 瀏覽數：19577

案例簡介 Case description

NINE.9奈玖花店致力于推廣花藝美學與生活態度，精心于每一束花背后的故事。品牌希望能夠依托于花，傳達愛與長久的情感。產品有鮮花、永生花、綠植、花藝課程及外場活動宴會等。

新店場地位于武漢市武商廣場購物中心二期一層架空通道邊。原本為扶梯邊的一塊商場小型展示區域，現改造成為NINE.9花店。店主希望店面能在一定程度體現出品牌的態度與定位，也希望能夠給顧客及路人留下或深刻或美好的印象。

如何處理場地環境與周邊關系是首先需要解決的問題。場地的改造前狀態是從外立面一側看去視覺元素很雜亂。靠近電梯及靠近入口從吸引人流的角度來看是好的，但從如何界定一個進入后在店內感覺環境舒適的空間的角度來說也是不容易的。項目在外立面上開了一個入口，靠近手扶梯一側砌起半墻半窗的墻面隔成店鋪，也解決了過于通透但又不想與使用扶梯的路人完全隔離的問題，在窗邊安裝了半透的窗簾，希望能夠營造出恰當的通透性，也給店內的人把握私密度的空間。呈現出一個與內外都有連接又保持空間的舒適度的場所。

有別于周邊都為直線線條的其他店鋪，店鋪外立面用連續的金色拱形線條，營造了恰當好處的儀式感，拱形能讓人聯想到一些美好的儀式、莊重的空間氛圍。同時外擴及內延的拱門加強了進入店面的儀式感，在空間上產生了張力：對外是一種形式上的歡迎感迎接人進入，對內是對于門兩邊櫥窗的弱性空間界定。

店內以黑色為主。純粹的黑色成為各色鮮艷花朵及綠色植物的最好背景，有別于傳統花店給人的淺色印象。用了少量金色線條、鏡面、灰磚去增加材質的多樣性與對比出質感。這些色調、材質的使用，也是對于人們內心深處隱秘的或柔軟或堅毅的細膩情感的隱喻。

Nine.9 is a florist that emphasizes on the story behind each and every flower that they retails. Their mission is to spread the everlasting love and affection through our flowers. Their product includes fresh flowers, preserved flowers, greeneries, floral art courses and event preparations.

Their new storefront is located at first floor of Wushang Plaza shopping center. The new storefront was converted from an exhibition area for popshops. The owner hopes to be able to promote its mission and brand to the customers thorugh the storefront. Leaving a wonderful impression for the customers and other patrons.

The core issue of the design was to address the integration issue of the storefront and the surrounding environment. Initially, the location lacked visual impact and appears to be messy when viewed from the outside of the building. Although it seemed to be a prime location to be located beside an elevator, the confined space combined with the elevator resulted in a certain level of discomfort. Thus, it was a challenge during the designing phase to ensure that patrons feel comfortable and not confined in the store. We relocated the door to the exterior of the mall while converting the door that was initially facing the elevator to a windowed wall for walkthrough sales. Not only the windowed wall resolved the spaciousness issue, it prevented the loss of attraction by the users of the elevator. We used a translucent curtain for the window ensuring the privacy of the customers in the store and also ensure regulation within the store, connecting the store with surrounding environment.

The exterior of the storefront is designed with golden arched lines that differentiates it from the nearby stores, presenting a feel of walking into a ceremony of flowers. At the same time, the Arched door is extended outside to enhance the ceremonial feel, allowing the customers to feel invited to the store.

The primary colour of the designed space is black. Unlike traditional florist that usually utilizes cool colours, Black enhances the vibrance of the flowers other plants, acting as a background that provides a direct visual impact to the customers. Golden lines, mirrors and grey bricks enhances the texture and contrast of the store front, providing customers a soft, detailed and mysterious feel as they visit.