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傳統(tǒng)印象中遠(yuǎn)離城市社區(qū)的汽車售賣店，專為有明確購(gòu)買需求的人提供，存在一定的局限性。全球領(lǐng)先的智能電動(dòng)汽車公司NIO蔚來(lái)汽車此次聯(lián)合MOC DESIGN，共同打造新一代的“NIO Space蔚來(lái)空間”，以兼具精致和溫暖的科技質(zhì)感設(shè)計(jì)，在城市之中為周邊社區(qū)用戶營(yíng)造出一個(gè)愉悅的生活方式空間。

A car dealership is conventionally located far from the urban community since its target group has specific intention of purchase, yet which brings certain limits.
The world’s leading smart electric car company NIO joins hands with MOC Design to create the new generation of “NIO Space”. With exquisite and warm high-tech design, it builds a pleasant lifestyle space for the surrounding communities in the city.

以現(xiàn)代思考重構(gòu)汽車銷售模式， “NIO Space 蔚來(lái)空間”企圖在呈現(xiàn)專業(yè)的同時(shí)讓進(jìn)入者感受到溫度，不僅僅是汽車展廳，更是用戶家庭休閑的第三空間。

The automotive sales model is reconstructed by modern thinking. NIO Space attempts to demonstrate its professionalism while communicating its warmth to visitors. It is not just a car showroom, but also the third space for users to enjoy family leisure.

室內(nèi)休息區(qū)與戶外草坪互相看通，強(qiáng)調(diào)了該項(xiàng)目的社區(qū)屬性

The lawn is seen through the windows from the lounge, which underlines the community attribute of the project.

項(xiàng)目外立面設(shè)計(jì)以銀色鋁板包裹，透過(guò)立面櫥窗可以隱約望見(jiàn)室內(nèi)場(chǎng)景，猶如一個(gè)未來(lái)感十足的“空間盒子”。

The fa?ade of the building is made from silver aluminum panels. The interior can be dimly seen through the windows as if it is a futuristic “space box”.

轉(zhuǎn)角處的圓環(huán)造型燈貫通室內(nèi)外，構(gòu)建出立體式的視覺(jué)效果，與戶外草坪呼應(yīng)，富有獨(dú)特藝術(shù)感的造型燈同時(shí)豐富了立面的趣味性。

The circular light at the corner runs around indoors and outdoors, creating a dimensional visual effect and echoing the outdoor lawn. The unique and artistic lighting enriches the playfulness of the fa?ade.

轉(zhuǎn)角櫥窗隱約顯現(xiàn)室內(nèi)用于休閑、社交和活動(dòng)的“第三空間”，同時(shí)與品牌標(biāo)志疊加形成縱向融合。

The French windows dimly reveals the “third space” for leisure, socializing and activities. It also overlays with the brand logo to forms a vertical integration.

室內(nèi)在開(kāi)放式格局下交融汽車展示、科技體驗(yàn)、生活休閑和美學(xué)空間多重需求的一體化展現(xiàn)，并低調(diào)的劃分出Gallery、NIO Cafe、NIO Life等多個(gè)功能模塊。簡(jiǎn)潔的白色主導(dǎo)空間視覺(jué)畫(huà)面，利用不同類型的燈光環(huán)繞空間線條，營(yíng)造通透純粹的場(chǎng)景氛圍。

The open layout integrates car display, high-tech experience, living and leisure, as well as aesthetics to meet multiple needs. It’s subtly divided into several functional modules, including gallery, NIO café, and NIO life. The simple white color dominates the visual image of the space. Different types of lighting are used to run around the space to create a translucent and pure scenario.

與傳統(tǒng)汽車售賣店不同的是，由于購(gòu)物中心的面積限制，室內(nèi)展示區(qū)將被更為高效的利用：除了陳列2臺(tái)實(shí)體展車之外，設(shè)計(jì)師在一側(cè)的墻面上內(nèi)置了一個(gè)5米長(zhǎng)2.4米寬的窗口，顧客可透過(guò)該窗口看到品牌的更多車型，窗口內(nèi)部呈現(xiàn)的畫(huà)面以人的視角進(jìn)行1：1的模擬，為顧客提供更為直觀的感受，同時(shí)也滿足了品牌在有限面積下展出更多車型的需求。

Different from the conventional auto showrooms, NIO space has a limited area in the shopping center and its display area has to be efficiently used. In addition to the display of two models, designers also set up a display window, which is 5 meters long and 2.4 meters wide. Customers may learn more models through this window. The window exhibits the car in its actual size. It provides a more intuitive experience to customers while also meets the need to show more models in a limited space.

效果圖模擬
Car rendering in its actual size

四周不同角度可見(jiàn)內(nèi)飾選配及充電配件展示，協(xié)助用戶提升用車體驗(yàn)

Interior options and accessories are displayed from different angles to improve the car experience.

實(shí)木雕刻的門拉手，低調(diào)的傳達(dá)出品牌的調(diào)性和質(zhì)感

Carved wood door handles understate the brand’s tone and quality.

利用空間中兩個(gè)承重柱之間的范圍鋪敘休閑洽談區(qū)，巧妙地營(yíng)造了或隱或現(xiàn)的交流場(chǎng)景。洽談區(qū)位于轉(zhuǎn)角櫥窗處，NIO LIFE 展示區(qū)則被規(guī)劃在靠近櫥窗一側(cè)，該區(qū)域通過(guò)貫通室內(nèi)外的圓環(huán)燈自然的將顧客的目光引向室外，戶外鋪設(shè)的木地板和草坪為整個(gè)空間引入自然舒適的氣息，消解了傳統(tǒng)汽車銷售展廳冰冷的氣質(zhì)，為用戶提供一個(gè)溫暖而閑適的休閑場(chǎng)景。
結(jié)合品牌“以車為原點(diǎn)，多維度鏈接生活方式”的精神，NIO LIFE展示區(qū)規(guī)劃與休閑洽談區(qū)相鄰，使洽談區(qū)的單一的交流功能為之轉(zhuǎn)變——NIO LIFE的融入增加了生活感和精致感，圍繞汽車生活開(kāi)發(fā)的周邊產(chǎn)品，為用戶構(gòu)建了一個(gè)愉悅的生活方式場(chǎng)景。

The space between two load-bearing columns serves as a leisure lounge for communication, subtly hidden and visible. The lounge is at the window corner while NIO Life is on the other side of the window. The circular light linking the indoors and outdoors draws customers attention to the outside area. Meanwhile, the wooden floor and lawn introduce natural and comfortable vibe into the overall interior. It’s a way to dissolve the cold temperament of conventional auto showrooms. Instead, a warm and relaxing leisure scene is provided to users.
Combining with the brand spirit of “car as the origin point to connect lifestyles in multiple dimensions”, NIO Life is arranged next to the leisure lounge to switch its original exchange function. NIO Life adds a sense of life and sophistication. The peripheral products developed around cars and life depict a pleasant lifestyle scenario for users.

貫通室內(nèi)外的圓環(huán)燈自然的將顧客的目光引向室外，戶外鋪設(shè)的木地板和草坪為整個(gè)空間引入自然舒適的氣息，消解了傳統(tǒng)汽車銷售展廳冰冷的氣質(zhì)

The circular light linking the indoors and outdoors draws customers attention to the outside area. Meanwhile, the wooden floor and lawn introduce natural and comfortable vibe into the overall interior. It’s a way to dissolve the cold temperament of conventional auto showrooms.

基于用戶體驗(yàn)布局多功能用戶專區(qū)，試圖成為品牌用戶除了工作、生活之外的第三空間，為用戶提供咖啡品鑒、休閑社交、品牌活動(dòng)等多樣化的生活休閑場(chǎng)景。親和力的木色與柔和的光線構(gòu)造舒適、自然的氣息，品牌產(chǎn)品細(xì)節(jié)的手繪圖則賦予空間藝術(shù)風(fēng)格的同時(shí)低調(diào)的傳達(dá)出品牌的工匠精神。

Based on the user experience, the multifunctional user zone seeks a role of the third space outside work and life. It provides users with diverse life and leisure scenarios, such as coffee tasting, leisure and socializing and brand activities. The friendly wood colors and soft light give out a comfortable and natural atmosphere. The hand drawings of the products add an artistic style to the space while understate the craftsmanship of the brand.

“NIO Space蔚來(lái)空間”以突破傳統(tǒng)的銷售認(rèn)知轉(zhuǎn)變顧客的入店體驗(yàn)，讓空間中情感共鳴的營(yíng)造幫助提升場(chǎng)景的趣味性和用戶對(duì)于品牌的認(rèn)同感，最終達(dá)成為用戶創(chuàng)造愉悅的生活方式的品牌愿景。

NIO Space transforms the customers’ store experience by going beyond the traditional perception of sales. It allows emotional resonance in the space to increase the fun of scenarios and users’ brand recognition. Ultimately, it is to achieve the brand’s vision to create a pleasant lifestyle for users.